UX content, product, strategy and design lead
I work with teams and users to design and deliver large, public-facing digital products and usable experiences.
I can help you with
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Information architecture
UX writing and microcopy
Content modelling
Content audits
Taxonomy and navigation design
Design systems (content standards and patterns)
Plain language and accessibility
Content governance and workflows.
Journey mapping and content flows
Conversational content, help content and prompt writing
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Research planning and design
Workshop facilitation
User interviews
Usability testing
Surveys
Analytics review
Persona development
Research synthesis and insights framing
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Agile and iterative delivery
Product discovery and prioritisation
Cross-functional collaboration (design, engineering, policy)
Stakeholder management and alignment
Workshop facilitation and co-design
Translating strategy into delivery
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Product vision and roadmap
Backlog management and prioritisation
Cross-functional team leadership
Stakeholder alignment and expectation management
Agile and iterative delivery
Sprint planning and review facilitation
Defining success metrics and tracking outcomes
Translating strategy into actions
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Data visualisation and dashboard design
Data storytelling and insight framing
Interactive web-based experiences
User research for data tools
Accessibility and clarity in data presentation
Analytics and usage tracking
Information hierarchy and content structuring
Supporting data-driven decision-making
Sample projects
WHAT’S ON Melbourne
Helping 6.5 million visitors find out what’s on in Melbourne.
Client
City of Melbourne
Role and project type
Lead content designer
Website redevelopment
Year
2020
BOM weather app
Driving adoption and trust in one of Australia’s most-used public apps.
Client
Beareau of Meteorology
Role and project type
Marketing lead/Content
National campaign launch
Year
2020
Careers Victoria
Connecting job seekers with career pathways and public sector opportunities.
Client
Victorian Public Sector Commission
Role and project type
Manager/Lead content designer
Website redevelopment
Year
2025
Victorian Government workforce data and insights
Turning complex data into meaningful insights for change.
Client
Victorian Public Sector Commission
Role and project type
Lead content designer/UX researcher
Product design and publication
Year
2021 to 2025
Acknowledgement
of Country
I acknowledge the Wurundjeri Woi Wurrung people of the Kulin Nation, the Traditional Custodians of the land on which I live and work. I pay my respects to Elders past and present, and extend that respect to all First Nations peoples.
I am committed to listening, learning, and standing in solidarity with First Nations peoples, and honouring their enduring connection to Country, culture and community.